Posts Tagged ‘small’

Dealing With Small

Small Animal

Many people are fed up with big business (the “factories”) and are deciding to take their purchasing/eating/dealings to smaller local businesses. There is friction in moving away from large businesses to the small local business that we need to understand and deal with in advance, lest the issues come up later.

1) Convenience: Many times the local business or producer does not have a storefront in your neighbourhood. We may need to travel to get to their place of business or where the service is offered. Chances are they aren’t open 24 hours a day, and likely not even 7 days per week.

2) Selection & Diversity: Many small businesses will specialize in a specific market segment as they are not trying to be all things to all people. As long as we remember that we are not at a supermarket and set our expectations in advance, this is avoidable.

3) Process: “Mom and Pop” shops won’t have a process for many things that big businesses do. Their daughter at the cash might not know how to deal with our traveler’s cheque (check) because she’s never seen one before, and HQ (Mom or Pop) didn’t think to write a process for her. And if we’re trying to do a B2B transaction, and our B is much bigger, trying to force our process on them is going to be painful for them.

4) Price: We should expect that items that don’t come from the large factory are going to cost more. “Artisan”, “hand crafted”, “free-range” are all monikers that should have us realize that our purchases will cost more per item than similar stuff from Costco or Walmart. While it sometimes may seem “expensive”, looking at it in the bigger picture (health + environment + economy) can illuminate that the price is fair.

We’re dealing with these people because we’re looking for something else, something that doesn’t come from the factory. Minimizing this friction is quite simple – we need to educate ourselves about the new way of dealing with small and expect some inconvenience in doing so. In essence, we need more understanding and tolerance within ourselves. Kind of like how we deal with small children and small animals. Which makes it even more worthwhile…


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