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Posts Tagged ‘packaging’

Seth GodinSeth Godin’s post today is spot-on whether you are making a product or delivering a service. What story do you tell? Is it aligned with what the company is really about? And is that story something that will resonate with the customers you are trying to attract?

On top of that, I really like the product he mentioned because of what it does for the people of Africa. Reminded me of this dripit article I wrote some time back:

http://www.dripit.org/the-bittersweet-taste-of-chocolate/

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